It’s very possible – more like probable according to the latest statistics – that as an Internet Marketer you’re you having PROBLEMS…

-Grabbing and keeping surfers’ attention…

-Driving lots of targeted traffic to your Web site…

-Generating scores of quality leads and prospects…

-Building a huge, responsive mailing list…

-Making enough sales to cover your expenses (even though your goal is to make lots of money to do the things in life that you and your loved ones really want to do).

 

If you’re experiencing ANY of the disheartening problems mentioned above, a big reason for your lack of success could be that you’re making a marketing mistake of Xorkian proportions.

 

Many of you (especially baby boomers) will remember “Mork & Mindy”, the popular and funny sitcom of the late 70’s. Mork (Robin Williams) was an alien from Planet Ork sent to Earth to study human beings. He looked just like an earthling (though he did not behave like one) and lived in Boulder, Colorado, with beautiful Mindy (Pam Dawber).

 

I want you to imagine for a minute that Xork (Mork’s brother) and his girlfriend Xindy arrived on earth a couple of days ago. Now they’ve decided it’s time to learn to drive a car – the one parked in your driveway.

 

Having seen TV commercials about “filling up”, the first thing Xork does is to grab the garden hose and fill your near-empty gas tank with water.

 

What do you think will happen next? How quickly do you think Xork will learn to drive? How far will he go? You can pretty much figure out that the whole project will be a disaster.

 

Yet, the car is in great working order (except for the content of the tank), the keys are in the ignition (tsk tsk tsk…), the roads are fine, the weather is great, the instruction manual in the glove compartment is very informative and user-friendly, Xork and Xindy are patient students and they really want to learn. And yet, disaster looms. Why is that?

 

Because the ‘essential’ ingredient for the success of this endeavor is a tank full of gas. And in the scenario I just described, there’s no gas – just water. No matter how good the car, the road, the weather, the manual, the student or the intention, without gas Xork & Xindy ain’t gonna go nowhere.

 

Does that sound like some of your Internet marketing endeavors?

 

Here’s why that’s the case: no matter how many people are on the Internet, if you don’t have the ‘essential’ ingredient, you won’t have a whole lot of traffic. And without the ‘essential’ ingredient, the little traffic you’ll get will be made up of poor quality leads, they won’t sign up for your newsletter, they won’t join your business opportunity, they won’t buy your products or retain your services. And you might go broke as a result.

 

Now, let’s juxtapose your situation with the Orkans’ to bring the point home. No matter how good the car (your computer), the road (the Internet), the weather (the Marketplace), the instruction manual (all the Internet marketing strategies and techniques available), the student (the Internet surfer) or the intention (looking for a product or a service), without the ‘essential’ ingredient, your marketing – no matter what method you use – will be a flop. Without “gas”, you’re SOL – just like Xork & Xindy!

 

Well, if the ‘essential’ ingredient for Xork is gas, what’s the ‘essential’ ingredient that will make your Internet marketing take off like a Ferrari on steroids? It’s simply this: knowing precisely what makes people tick. If you don’t know that, you’re up a creek without a paddle.

 

Some of you might be slightly disappointed that the ‘essential’ ingredient is something so “ordinary”, so… common sense. It IS that, but as you are well aware, common sense is not common practice. What is baffling is that no sane person would think of starting a road trip with a thank full of water, and yet, those same “sane” marketers will start an Internet campaign with messages full of the wrong stuff, stuff no one really cares about – like features for example.

 

Look, do you want to succeed with your Internet marketing campaigns so you can make tons of sales so you can make lots of money so you can have some time freedom to enjoy your life? Do you?

 

Good answer! The sure-fire way to do the aforementioned is to be “in-the-know”.

 

What does “in-the-know” mean? It means knowing precisely what motivates people to act – to click, to subscribe, to sign-up, to join, to buy – to do anything, really. It’s knowing WHAT to say (or write) and WHEN to say it, and it’s knowing what NOT to say (not that you want to hide things, but for example, telling people all the details of HOW you would complete their tax return – aka the features – before you tell them WHY it’s important that it gets done properly – aka the benefits – will be a big waste of everybody’s time).

 

Now, as an Internet marketer, your chances of success at selling – as in trading goods or services for money, but also as in convincing, persuading, influencing – will improve significantly, perhaps even dramatically, if you are selling what the surfer is wanting to, ready to, and agreeable to buy! And to do that well and consistently, you MUST be in-the-know.

 

Here, for example, are three irrefutable and undeniable facts of life you become acutely aware of when you’re “in-the-know”:

 

-The most listened-to radio station on Earth is WIII-FM: What Is In It For Me?

 

-People buy on emotions… and then justify with facts.

 

-Everything people do, they do either out of their need to avoid/reduce pain, and/or their desire to gain/increase pleasure.

 

A successful Internet marketer is one who uses that knowledge – and the many other facts of life one learns when “in-the-know” – to design every element of his marketing campaign, keeping in mind at all times that the best possible selling-buying scenario is the one where, at the end of the deal, EVERYBODY WINS!

 

So, if Internet marketing success is key for you and your family living the Richer Life you all desire and deserve, do your research and your due diligence and find out all you can so that you are “in-the-know” about what will grab the surfers’ attention, what will make them get off their (key)board long enough to read your material, internalize your message, and follow your command – click, buy, join, subscribe – now!

 

The information is out there. Find it, and be “in-the-know”: it’s a matter of (Richer) life or (Internet) death!

 

Daniel G. St-Jean, BB, IMA, AMA

(BizzBooster, Internet Marketing Advisor, Article Marketing Alchemist)

A little more than a year ago, I was browsing a forum and noticed a forum networking mistake.  It was on a forum related to dating advice for men.

A “guru” named RL posted an unsolicited article explaining his philosophy on how to meet women.  Depending on a forum’s rules, there may be nothing wrong with that.  Some forums might even encourage it, if the guru is a respectable and established expert. 

But the problem was that RL was not established at all.  He just waltzed right in and posted an article.  Hardly anyone knew who he was.  Yet he came in there assuming he was an expert and started preaching to everyone.  Not many people were willing to immediately accept him as a guru, bow down to him, and listen to his advice.

The result was that a lot of people responded negatively to RL’s post.  They refuted it and argued with him.  Generally, they weren’t very nice.  One of them accused him of trying to sell a product.

What made matters worse was that RL argued back and even threw an insult to one of the posters.  He most likely damaged his own reputation by doing that.

What RL should have done was to take the time to get himself established on the forum.  He should participate in discussions like a regular forum member.  He should befriend other posters and give advice whenever someone asks a question.  This takes time, but it builds relationships with the forum members. 

During the entire time, he can have a signature in each of his posts that has a link to his Web site.  If people like the advice he gives or even just like him in general, they’ll click on his signature to visit his site.

After he has offered enough advice to people’s questions and established himself on the forum, posting an article, like he did initially, would receive a much more positive response.

There’s another forum I used to visit regularly.  It was an independent game developer forum.  One of the forum members JL was selling marketing services.  Unlike RL, JL was successful with his forum networking.  Everyone liked him and saw him as an expert.

The difference between RL and JL was their approach.  Unlike RL, JL took the time to build relationships.  He participated in discussions like any other forum member.  He shared jokes.  And he offered advice whenever someone had a question.  During the entire time, he had a link to his Web site in his signature.

Some of the forum members hired JL for his services.

At some point later, JL wrote an e-book and promoted it directly on the forum.  Because he was a well-liked and respectable expert on the forum, no one accused him of blatantly promoting his e-book.  In fact, people responded positively to it.  Many forum members bought his e-book.

So if you decide to do forum networking, make sure you do it right.  Before you post, check the forum’s rules.  Browse the forum for a while before posting to get a feel of the forum.  And then network your way to success.

The impact of the Internet on the perceived value of information is just as huge as anybody would ever think. Undoubtedly, Internet changed the way people learn and search for useful information. Before the arrival of the Internet culture, individuals who are looking for some valuable and useful information would be congregating themselves in classrooms, public libraries, bookstores, and magazine stands because these are the places where such information could be found.

However, it’s been about ten years since the Internet became accessible to the public and the difference it made has been gigantic. For more details visit to www.tried-tested-marketing-strategies.com .The impact is drastic enough that the Internet changed the typical procedure of searching for information that has existed since the civilization era. If you want to learn the life of Florence Nightingale, Christopher Columbus, or even the terrorism acts of Osama bin Laden, you do not need to take a class, read a book, or purchase newspapers everyday. You can Yahoo or Google these personalities, and if you are savvy enough, you will be able to find a website that is dedicated to the study of these personalities.

Through the Internet, such valuable and useful information is readily accessible. In addition, retrieval of information is free. You do not have to suffer purchasing Da Vinci Code for several dollars cheaper than what you would have to pay in a brick and mortar bookstore. The search and retrieval of the manuscript of the book is instantaneous (in short, instant!), no wasting of time, and definitely there is no need to spend for transportation.

In other words, searching and retrieving information on the Internet is cost-free, except the purchase of your personal computer (if you do not have any) and the Internet connection fee.

Almost every kind of information could be found on the Internet, historical accounts, answers to personal problems, and information about business opportunities. In other words, every online-based business opportunity related information can be accessed through the Internet.

Nothing more, nothing else .Why purchase marketing strategy books or business newspapers if all information that you need is stored on the Internet and can be read for free.

However, unlike other information on the Internet, information related to Internet marketing are not entirely for free. In fact, there are marketing gurus who sell such information to Internet marketing neophytes.

The basics of success on Internet marketing starts with learning the basics of this lucrative industry. Such basics could be learned through various Internet marketing-related information scattered over the Web. If you want to acquire information that is proven to be useful for your online business, definitely you will purchase such information from different Internet marketing gurus.

To get the real worth of your money, you can look for the following categories of valuable and useful information for your online business outlined below:

The content of the information package must be controlled and distributed by licensed and well-known personalities on Internet marketing. Verify the individual behind the personality check if he is really a marketing genius or not. With so many “bogus gurus” out there, there is a need to check on your information resources first before handing out money.

Such information must be on its updated status. What is the use of information gathered in 1980 on a 2006 market? Ask for some sample excerpts or initial information that you can see for yourself if it is updated or not.

Look for the “money back guarantee” condition of paid information. If you are not satisfied by the results or the results are not what you expect, you can have your money back. For more information logon to www.social-marketing-secret.com .There are many experienced Internet marketers who are willing to give your money back if you are not satisfied with the information you have acquired.

If you cannot afford to purchase premium information sold by different Internet marketers over the Web, you can still look for free information. You may visit different article directories over the Internet that publishes hundreds to thousands of articles related to Internet marketing.

Some of these articles are written by the Internet marketing gurus themselves, thus you are assured that the information is valuable and can be applied to your online business. There are also business sites wherein they give away free information guides that you can use for your Internet marketing career. Just be resourceful and creative enough to locate this free yet useful information.

www.mrx-interview.com
www.the-forum-list.com

The Internet is the information superhighway whether free or paid information, make sure that these will help you learn the ideas and basic strategies to make your Internet marketing career a successful one.