Tag Archive | "Media"

Social Media News Releases Explained

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You’ve surely heard the term “social media news release” in all the buzz about the new, social Web, but what does it mean? A social media news release is just like a traditional news release, except that it is also social media and Web 2.0 optimized. In short, this kind of news release encourages interactivity, is easily shared in the social Web, and contains a number of other Web 2.0 elements.

Generally, these additional elements include:

* Multimedia items, such as downloadable images, PDF/DOC files, or audio/video files.
* A way for readers to comment directly on the news release content.
* An obvious and easy way for readers to bookmark the news release in social bookmarking sites, or to share it via email.
* Technorati tags and links to purpose-built del.icio.us pages.

If you or your business produce online or email press releases regularly, you should be utilizing social media news releases. Like everything else on the Internet today, there is an expectation that content will be interactive, easily shared, and will offer sources to similar information. If your news releases do not live up to these expectations, your chances for major media coverage may be hurt. It’s fairly simple to create your own social media releases, or you can use a service like PRWeb. And, since a social media news release is just a traditional release with added elements, you do not need to change your present format, just include some additional sections. These added elements include:

Multimedia section: Here you will offer a number of downloadable items, including PDF or Word documents, such as book excerpts, advanced reviews, white papers, brochures, etc., and images, like author photos, company executive photos, book cover art, company logos. Also provide any relevant podcasts and video clips in this section.

Technorati tag section: Use this section to list links to Technorati pages that are tagged with a list of good key terms relevant to your news release.

Social bookmarking section: In this section, provide links to any of your relevant purpose-built del.icio.us pages. You could also provide links to relevant pages on Digg.com or any other social bookmarking and crowd-sourced news sites.

Sharing and commenting: In addition to the sections listed above, you should also make it as easy as possible for your readers to share or bookmark your release in any number of ways. Allowing visitors to comment on your news release makes it truly interactive.

Social media section: If you don’t have a social media newsroom to refer your readers to, you should consider adding a section to your news release that lists where you have a presence in the social Web. Link to your profiles in places like MySpace, Facebook, Squidoo, Twitter, Flickr, YouTube, etc.

Creating your news releases using a blogging platform like WordPress makes it easy to incorporate the additional social media optimizing features. Commenting is already built in, and there are a number of good plugins for adding Technorati tags to WordPress posts and for social bookmarking, among other features.

Check out some social media news release examples here:
http://owenegertonnewsroom.com/?p=54
http://www.shiftcomm.com/Web20Releases/6102008.html
http://www.puresoapboxnewsroom.com/?p=13
http://www.hiddenlandsofnodnewsroom.com/hiddenlandsofnod/?p=33

Deltina Hay is the principal of Social Media Power, a Web 2.0 development firm in Austin. Ms. Hay’s graduate education in computer science, applied mathematics, and psychology led her naturally to social media consulting. Find out more about using social media and Web 2.0 tools from her new straight forward, easy-to-follow e-book on social media marketing and Web 2.0.

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6 Reasons To Avoid The Social Media News Release Part I

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The Social Media News Release is a template available for the sole purpose of incorporating social media and multimedia into press releases. And while it may sound like an absolutely ingenious idea, it probably is not the best use of time and money for your business. Here are 6 reasons why using a SMNR may be one of the biggest mistakes you are making.

1. People Do not Read Them. Let s face it, this is not the best way to get your information out to the general public. The number of people who actually view releases on news release websites is quite small. There are better ways to reach your potential customers that are not nearly as expensive or time-consuming.

2. They are Expensive. The optimal use of an SMNR is to send a Social Media News Release with Multimedia, and It is expensive. Even a limited distribution will cost you hundreds of dollars at minimum. Compare this to the cost of writing a blog, which will also allow you to include images and video. The blog is far cheaper and gives you a much higher return on your investment.

3. There is No Critical Mass. One of the most important aspects of marketing with social media is that you can gather a huge number of like-minded or like-interested people in the same place. If you use an SMNR to send your information out to 500 websites, you may only get one or two comments on each website. If that is the case then your interested parties are not talking to each other, which defeats the purpose of social media marketing. Not to mention the time and tedium involved in responding to comments on each of the 500 websites to which your release was sent. Consider instead how you might get those 500 commenters to have a conversation with each other.

4. They Do not Help Your SEO. The whole point of news releases in general is to get inbound links to your site. And while SMNRs contain links, those links are not optimized and generally link to resources other than your website. Use the online Press Release Grader to see how your SMNR release stands up. You will most likely find that you have too many links, and that diminishes the effectiveness of your release greatly.

5. They Do not Help You Reach Your Goals. The whole point of marketing your business is to get people to come to your website and get them to buy your products. So why would you spend money to put your information on another website? We have already noted that SMNRs generally do not result in optimal links to your site, so there is really no sense in using them for that purpose.

6. They Do not Allow You to Use Your Own Mutlimedia Accounts. Did you know that if you want to include a video in your SMNR then you have to upload that video to the news release service s YouTube account? That is right! Never mind that you have already uploaded the video to your own account; now you have to upload it to theirs as well. This means that your video is sitting in an account with thousands of other videos that are not at all related to your product or service. So if a potential customer actually finds your videos and wants to see more from your business, he has to search a lot harder than if all of your videos were lumped together in your account. Another problem is similar to the one we mentioned in #3. The comments left on the new release service s account are separate from the ones left on your account, so your commenters do not have the opportunity to interact with one another. And you have to visit your video in both places to respond to all of the comments.

You are much better off simply creating your own release, without images or video, and sending it over the wire, specially if you do not have the know-how to optimize them. Save the really cool release for your own website where you have control over what happens to it. You will save time and money, and the results will be greatly beneficial.

Seomul Evans is an internet Marketing expert with a leading Search Engine Optimization Firm specializing in Meta Search Engines and a contributor to Moe’s SEO Articles.

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Blurring the Line Between News, Media & Gossip

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The Internet has brought around-the-clock news coverage into our homes along with twenty-four hour coverage of less crucial, more tantalizing fare in this information age. These days, the line between news and gossip is becoming increasingly blurred, particularly by the media. What constitutes news and what is gossip? The definitions don’t really make it clear, after all what is “news” to one person may seem like mere idle gossip to the next. Take a look at these definitions decide for yourself:


News: New information about specific and timely events relevant to the general public, or a program devoted to conveying such news to the public.


Gossip: Casual or idle talk about others, usually without foundation and negative in nature. In today’s world, gossip is often broadcast via the media to the general public.


There is plenty of news that is “negative in nature,” but that doesn’t automatically make it gossip. Of course, the news does have to be properly substantiated. But the media these days is making it more and more difficult to differentiate between what is news and what is gossip. In fact, the media itself is an entity that seems to answer to no one and can report either news or gossip as it sees fit:


Media: Forms of mass communication that carry or store information. In this instance, mass communication forms such as television, newspaper and Internet that convey news or information to the public.


When someone who works for a media outlet says, “I’m with the press,” you don’t know if he is a reporter for a major media outlet such as NBC or he is reporting for a gossip rag like you usually find at the checkout counter of your local grocery store.


If you do a search for the name of a certain pop star/celebrity these days, literally millions of results will pop up. Some of them will be links to high quality, respectable news sites with what most people would consider newsworthy updates. Quite a few of them will be links to sites that are pure gossip. Not newsworthy, but certainly entertaining to many people.


In the case of a celebrity, it isn’t necessarily essential that you know whether you are getting the information from a reliable news source or a gossip site that hasn’t checked its sources or confirmed whether its facts are correct. But what about when you’re reading about a political candidate, someone in public office or Fortune 500 executive? Are you forming a judgment about the individual based on verified facts or vindictive gossip that is making the rounds of the Internet that started with a conversation overheard in a bar or club?


Whenever you’re reading a media story on the Internet, make sure that you are always aware of the source of the story. Look not only at the headline of the story but also at the name of the website itself. Is it a reputable news provider that you trust? If you read the story in a blog, is the blogger using unattributed quotes, or does he name the people he refers to so that the facts can be substantiated? Do the news stories you’re reading have reliable bylines from well-known reporters?


With the Internet making it easier for websites to blur the line between news and gossip or entertainment, consumers have more personal responsibility than ever to make sure they know and understand the source of their news and entertainment.

Andy West is a writer for Net Gossip and Opinions and New Media.

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On Roman Polanski’s Arrest: Are the News Media, French Government and Entertainment Industry Being Soft on Child Sexual Abuse?

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Since the arrest of film director Roman Polanski on a 30-year warrant for child sexual abuse, many supporters have circled the wagons. First, beginning with the news media — which many have long relied on for their daily dose of news, but which many now increasingly associate with biased, unethical reporting (not journalism).

Consider the case of Michael Jackson. When the King of Pop was under investigation for allegedly sexually assaulting children the media persecuted him, and even continued to do so after his death. Let me state clearly from the outset, that if Michael Jackson was indeed guilty, he got what he deserved. However, that’s the very point, isn’t it? Michael Jackson was never proven guilty and stayed to face his accusers and a derisive public.

Yet, a grown man, Roman Polanski, admits to having sex with a 13-year-old girl when he was 43 at the time, pays off the girl, flees the country and remains at large for over three decades just so he could avoid facing the crime he committed. And many in the media and entertainment industry rally around him as if he’s the victim.

But the support for Polanski doesn’t end there. French ministers have denounced the actions taken by Switzerland and the U.S. government. The French government, duly elected by the people — many of them parents with children — comes out in defence of one of the most heinous crimes of the day — child sexual abuse. Do not be mistaken: You cannot defend Polanski’s crime and his subsequent actions without simultaneously belittling child sexual abuse.

The media and other Polanski supporters reason that the acclaimed director should be released for several reasons: They cite that he’s been through so much as a holocaust survivor, and he suffered through the vicious death of his wife, Sharon Tate, by the Manson clan.

First, one can only imagine if holocaust survivors and their offspring everywhere are somewhat perturbed by the suggestion that surviving Nazi terror and violence is an excuse to commit a crime, especially the rape of a child. I’d hazard a guess that many are insulted by the very suggestion.

Similarly, the idea that the tragic death of his wife should explain away Polanski raping a 13-year-old girl leaves many of us wondering if we’re in the Twilight Zone. But, no, it’s just the media, very easily confused with the Rod Sterling series these days. An institution that has profoundly lost its purpose, as the late, great journalist Walter Cronkite acknowledged.

Here’s just a taste of what many in the news media, French government officials, and peers of Polanski are defending by the way, as indicated from released court documents published on Smoking Gun, http://www.thesmokinggun.com/archive/polanskicover1.html.:

• At the time Polanski was photographing the 13-year-old girl — topless — apparently for the French edition of Vogue.

• He gave her alcohol and Quaaludes, which are sedating, relax muscles, and increase sexual arousal.

• The young girl reported that Polanski performed oral sex, vaginal intercourse and sodomy on her. Throughout this horrific ordeal for the young teenage girl she continued to protest, but Polanski did not stop. At the time the age of consent was 14; Polanski was 43 years old.
The details of the case can be found at

According to reports, Polanski paid a settlement to the young girl (who has now forgiven him) and also spent 45 days in prison. When he thought he’d have to spend more time in jail he fled the country.

Polanski supporters want us to believe that because it’s been more than 30 years the case should be dropped. But, we all know that they wouldn’t be so quick to make such a suggestion if Polanski was Jo Schmo, a local “nobody” — particularly a local “‘ethnic minority’ nobody.”

However, it’s not just the continuing elitist ideas that pervade the news media that are sickening. It’s the seeming collusion in a crime that’s growing every year, child sexual abuse by grown men — in which child trafficking and the child pornography industry play major roles.

Interestingly, at the same time when the media was jumping to the defence of Polanski they gave sparse attention to the protests against child trafficking that were occurring at various places around the world.

And the hypocrisy goes even further. This is the same news media that on the one hand wants “to catch a predator,” while supporting the notion that a man who admits to raping a child shouldn’t have to answer for his crime — regardless of whether it took 30 years or more for law enforcers to get their hands on him.

Also, where are the organizations against child abuse in all this? Why have they been silent so far? If ever there was an opportunity to shake people awake about these atrocities being committed in every corner of the globe — this is it.

French Government Response a Dilemma for Many
Getting back to the French government, you have to wonder what the law enforcement officers investigating child sexual abuse and child trafficking crimes are supposed to think when their French Culture Minister Frederic Mitterrand issued this statement:

“To see [Polanski] like that, thrown to the lions because of ancient history, really doesn’t make any sense….In the same way that there is a generous America that we like, there is also a scary America that has just shown its face.”

How do the French parents of children who have been sexually abused feel? What do the children feel? Is that government committed to battling the increasing problem of child trafficking and child pornography, or will they ignore it if it’s socially and economically expedient to do so? If you’re a tourist, should you leave your underage children at home?

More importantly, why am I asking these questions? Why are so few of the news media in North America rallying against Polanski? Is it any wonder that these organizations are becoming increasingly irrelevant in a world where gatekeepers no longer rule access to information?

It’s not surprising that the news media becomes less valued every day in a world where many people still consider values to be important, yet they continue to treat the viewing public as if their values aren’t?

Cronkite had it right. Journalistic quality and responsibility has fallen by the wayside. Instead of treating the Polanski arrest as a crime story while referencing his creative accomplishments, they treat it as a dumbed-down entertainment story while giving the spotlight to those who criticize Polanski’s arrest. Many have yet to mention the details of the crime, preferring instead to harp on about Polanski’s illustrious career.

But, there’s another insight Cronkite makes that helps us to understand the media’s apparent softness on child sexual abuse in this case, but not Michael Jackson’s: Mergers. As these continue to occur, diversity of views diminish, which means you will be increasingly exposed to a homogeneity of story angles on the TV news and their websites.

Media Coverage Could Get Worse
If you’re not disgusted by the coverage yet, hang on to your seat because it could get worse. Some bloggers are already trying to blame the victim. “Shocking,” you say — after all it’s such a novel action to blame the victim in a rape case. But, why is this important?

Because the traditional media are increasingly relying on blogs and Internet news sites to create their own news and agenda. So, don’t be surprised if you hear some moron low on the morality scale saying that the child victim “looked older for her age.” Or, that the mother forced the child on to Polanski.

A 13-year-old child being blamed for her own rape. What next? Polanski should be given a Nobel prize?

Somewhere, Michael Jackson is rolling over in his grave.

Learn More About Child Sexual Abuse
If you want to find out more about preventing child sexual abuse, visit sites such as Dark To Light, Little Warriors, or:
• Stop It Now http://www.stopitnow.com/
• International Society for Prevention of Child Abuse and Neglect, http://www.ispcan.org/about/index.html

Cara Dermot-Wilton is a writer passionate about preventing child sexual abuse and protecting children everywhere.

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Post Internet Article to Media Portals: Faq

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If you are novice or established writer, give us the opportunity to boost your website on major internet search engnes: google, yahoo, msn, altavista, askjeeves, alexa and others. We are specializing in internet marketing since 2003 and we launched up such web sites as www.albaspectrum.com which is currently ranked as five on google. Some article submission tips:

1. Be natural in your writing, do not try to insert as many key words as you could. Instead think again and try to insert your keywords so they seem natural to the human reading eye and so the same to web spider

2. Support your PR with photo and video. In this case your blog or publication will be longer living and be considered seriously by picture and movie supporting search engine tools

3. Look at your publications with the eye of internet media portal editor. Would you like to syndicate your article or not? Try to make the answer yes achieved

4. Your website linking back strategy. Obviously article, press release, blog or even internet news post with link back to your web site will increase the number of links to your site and this is what potentially should inch you up in SEO and page ranking, and as the result of it to generating more leads from your internet marketing campaign

5. Where to submit your article. This is often open ended question and it requires your homework. Media portals are very diversified and if you master to publish your article on the article submission site irrelevant to your business, it might rather hurt your SEO campaign

Andrew Karasev, Pegas Planet Articles: http://www.pegasplanet.com , please submit your article here: http://www.pegasplanet.com/SubmitNews/SubmitNews.aspx

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Internet Marketing as of 2008 is Growing Faster Than Other Types of Media

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Internet marketing, also referred to as online marketing, Internet advertising, e-Marketing is the marketing of products or services over the Internet. Online marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing as of 2008 is growing faster than other types of media.
Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales for the help www.tube-traffic.com. It does not simply mean building or promoting a website nor does it mean simply putting a banner ad up on another website. There are a few important characteristics that differentiate Internet marketing from off-line marketing. One major difference is probably the amount of start up capital needed to start a business. On the internet, all you need is a domain name and a web hosting server for you to get started. This cost is minimal.
Internet marketing is just something and everywhere. Online e-marketing is by far the fastest growing advertising method for all companies in this day and age. It is a specialized field and requires a unique combination of marketing expertise and technical resources that very few companies in the world can provide. Thus, you need to put in effort to make this work and I can tell you that the potential of income that you are looking at is an amount that you cannot believe. Super marketers are making millions of dollars on the Internet today and there seems to be no sign of slowing down for Internet Marketing.
You Can Become An Internet Marketing Consultant By Share Interest

If you are not knowledgeable about e-business in general and the way the online market place works, don’t worry, you can still learn very quickly and begin a career as an internet marketing consultant.
It doesn’t matter that you are total stranger to the online world, if you have just enough interest in internet marketing, you can actually still become an internet marketing consultant.
All it requires is just some work, just as is true for any career. When you begin to practice Internet marketing consultancy, store up information to equip you with varied knowledge and become scholarly.
It is your Internet marketing knowledge and skills that will ground you as marketable Internet marketing consultant. Find out where you power resides and specialize there as your niche while arming yourself with general Internet marketing information.
Continuously learn and load your knowledge store with every conceivable Internet marketing knowledge, for those are the basis on which you can sell yourself as internet marketing consultant, as soon as your skills and knowledge bolster your confidence enough to help Internet marketers become successful with their Internet marketing business.
Prepare fully, because as an internet marketing consultant it will be your duty to help different categories of Internet marketing clients. Some of your clients will be completely “green”, some others will be seasoned veterans of Internet marketing.
There will also be newbies who know nothing about business or the internet and are looking to you for everything for the help www.website-conversion-mastery.com. You will have to take them by the hands, so to speak. As an internet marketing consultant, people will look up to you to help them succeed as Internet Marketers.
If you have enough knowledge and pertinent Internet marketing information, becoming an internet marketing consultant can be rewarding work.. All you need to do is stock up on Internet marketing knowledge and skill, educate yourself, and be ready help all levels of clients.

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